Pelenggaraan Bazar Murah Untuk Penguatan Pemasaran UMKM Di Kota Metro Lampung

Abstract

This community service activity aims to strengthen the marketing capacity of MSMEs in Metro City Lampung through the organization of a low-cost bazaar designed as a community-based intervention and practical learning medium for students. A participatory approach was used by involving MSMEs, students, and activity partners in all stages of planning, implementation, and evaluation. Data were collected through participatory observation, semi-structured interviews, and visitor satisfaction surveys. The results of the activity show that the bazaar was able to increase the visibility of MSME products and provide a meaningful entrepreneurial experience for students. These findings reinforce the literature that emphasizes the effectiveness of community-based marketing interventions on the competitiveness of MSMEs. This activity is recommended to be replicated with a more measurable evaluation design.