Penyuluhan Mengenai COVID-19 dan Penyuluhan Bidang Digital Marketing

susi indriyani, Nur Sefa Arief Hermawan, Riskawati Riskawati, Yodhi Yuniarthe

Abstract


Counseling on COVID-19 focuses on providing accurate and up-to-date information about the coronavirus, preventive measures, health management, and efforts to break the chain of spread of the virus. The purpose of this outreach is to increase public awareness about COVID-19 and encourage healthy and safe behaviors. On the other hand, counseling in the field of digital marketing discusses marketing strategies and methods used in the digital era. In an increasingly connected business environment online, it is important for business people to understand how to leverage digital technology to promote their products or services. Counseling in this field covers topics such as social media, search engine optimization, use of digital platforms, data analysis, and other digital marketing strategies.

This riset explains the importance of counseling about COVID-19 in the context of the current global pandemic and how digital marketing counseling can be used as a means to disseminate relevant information and help people and businesses in facing current challenges. The research also highlights effective strategies and approaches in delivering extension materials, both in the form of digital campaigns and appropriate digital marketing. Keywords: counseling, COVID-19, digital marketing, information, awareness, marketing strategy, social media, digital technology, pandemic.


Full Text:

PDF

References


Adams, J. G., & Walls, R. M. (2020). Supporting the health care workforce during the COVID-19 global epidemic. Journal of the American Medical Association, 323(15), 1439-1440.

Armiani, S., Fajri, S. R., Sukri, A., & Pidiawati, B. Y. (2020). Pelatihan pembuatan masker sebagai upaya antisipasi penyebaran covid-19 di Desa Anyar Kabupaten Lombok Utara. Jurnal Pengabdian UNDIKMA, 1(1), 22-27.

Betsch, C., Böhm, R., & Korn, L. (2020). Inviting people to get vaccinated against COVID-19: Insights from a survey experiment. Social Science & Medicine, 272, 113642.

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing: Strategy, implementation and practice. Pearson UK.

Dutta, M. J. (2020). Communicating health: Strategies for health promotion. SAGE Publications.

Gesser-Edelsburg, A., Cohen, R., Hijazi, R., Abed Elhadi Shahbari, N., & Zemach, M. (2020). Analysis of public perception of the Israeli government's early emergency instructions regarding COVID-19: Online survey study. Journal of Medical Internet Research, 22(5), e19370.

Kaur, H., & Singh, M. (2020). An empirical study on digital marketing and consumer behavior in India. International Journal of Scientific Research and Management, 8(3), 189-197.

Ryan, D., & Jones, C. (2019). Understanding digital marketing: Marketing strategies for engaging the digital generation. Kogan Page Publishers.

Strauss, J., & Frost, R. (2016). E-marketing. Routledge.

Smith, P. R., & Zook, Z. (2019). Marketing communications: integrating offline and online with social media. Kogan Page Publishers.

World Health Organization. (2020). Risk communication and community engagement (RCCE) readiness and response to the 2019 novel coronavirus (2019-nCoV): Interim guidance.




DOI: https://doi.org/10.57084/andasih.v4i1.1135

Refbacks

  • There are currently no refbacks.