Social Media and Business Communication on the Development of Tourism Sector in Lampung Province

Abstrak

Lampung province is renowned for its tourism. Lampung province offers various tourism objects, such as, among others, mountains, museums, lakes, and traditional foods. The tourism sector is one of the sectors significantly influencing a country. Tourism development and popularity can significantly increase a country’s foreign exchange. In this disruptive era, social media is an inseparable aspect of tourism promotion. However, the problem emerges related to the suboptimal use of social media to market the tourism sector in Lampung to both domestic and foreign prospective visitors. In this regard, the present study attempted to optimize social media as a tourism information media and business communication instrument to increase tourism visits. To this end, this qualitative descriptive method used secondary data. The data were collected by reviewing articles, books, and news relevant to the purpose of this study. To provide tourism information, various platforms should be optimized, such as Instagram, Facebook, Youtube, and the website.   Keywords : Social Media, Business Communication, Lampung Tourism, Social Action Media Theory