Pengaruh Fasilitas Dan Harga Terhadap Kepuasan Berkunjung Wisatawan Di Obyek Wisata Pulau Pahawang (Studi Kasus PT. Aero Travelindo Utama)
Abstract
This study aims to determine and test whether the variables of facilities and prices have an effect on tourist satisfaction at the Pahawang Island Tourism Object. The data collection technique was carried out by giving questionnaires to visitors, in sampling using the Slovin formula by obtaining a sample of 98 respondents. In this study, through partial testing, it can be seen that the facility variable does not have a positive and significant effect on tourist satisfaction, while the price variable has a positive and significant effect on tourist satisfaction at the Pahawang Island Tourism Object (case study of PT. Aero Travelindo Utama).
Keywords : Facilities, Prices, Tourist Satisfaction
Full Text:
PDFReferences
Candranegara, I. M. W., Mitra, I. W., & Putra, K. A. F. (2021). Implementasi program “We Love Bali” berbasis CHSE (Clean, Health, Safety, Environment) dalam pemulihan pariwisata Bali. JCPA: Journal of Contemporary Public Administration, 1 (1), 27-32.
Dinas Pariwisata Kabupaten Pesawaran, 2023. Desa Pahawang Masuk 50 Desa Wisata Terbaik ADWI 2022.
Indrasari, Meithiana. 2019. Pemasaran dan Kepuasan Pelanggan. Surabaya.
Kotler, P dan Amstrong. 2018. Prinsip prinsip Marketing Edisi Ke Tujuh. Penerbit Salemba Empat. Jakarta.
Muzzamil. (24 April 2023). 704.632 Wisatawan Melancong 2022, "Kemilau Pesawaran" Terus Bersolek.
Yoeti (2012). Pemasaran. Salemba Empat, Jakarta.
DOI: https://doi.org/10.57084/jmb.v5i2.1583
Refbacks
- There are currently no refbacks.